Incorporated in 1991
35 years of hands-on agro-food marketing, retail and distribution experience in Malaysia.
PKPS Ehsan Marketing Sdn Bhd (PEMSB) develops, distributes and retails quality daily necessities under the EHSAN brand, backed by three decades of agro-food expertise.
Contact UsNo 8B, Tingkat 2, Jalan Tengku Ampuan Zabedah K9/K, 40100 Shah Alam, Selangor




PKPS Ehsan Marketing Sdn. Bhd. (PEMSB), incorporated in 1991 with a paid-up capital of RM10,664,002.00, is a wholly owned subsidiary of the Selangor Agricultural Development Corporation (PKPS). As the marketing, retail and commercial arm of the PKPS Group, PEMSB plays a strategic role in strengthening market access for quality agro-food and consumer products while supporting the State of Selangor's food security agenda.
35 years of hands-on agro-food marketing, retail and distribution experience in Malaysia.
100% owned by the Selangor Agricultural Development Corporation (PKPS).
Years Since Incorporation




01
Serving government, education and private-sector partners through bulk distribution and tenders.
02
Global and regional sourcing relationships with partners such as Allana, CP Group and HMA Group.
03
Expanding market reach through e-commerce and digital sales channels.
04
Supporting food security through Jualan Ehsan Rahmah and the growing Ehsan Mart network.
To become Malaysia’s leading agro-food marketing, retail and distribution company by delivering quality, affordable and trusted products, driving innovation and digital transformation, empowering sustainable business partnerships, and creating long-term value for customers, stakeholders and communities.
To expand market access for PKPS and local products through integrated retail and digital platforms, strengthen the Ehsan brand through innovation and customer-focused services, support the State’s food security agenda, and uphold excellence through good governance, operational efficiency and continuous innovation.